Fashion watches became popular in the 1980s. Swatch, Fossil and Guess introduced quartz watches of varied designs. Quartz movements are reliable and accurate. These fashion houses took advantage of that and produced their own designs. Some of these watches varied in quality. Some had plastic cases and were not durable but the quality has improved immensely. Chanel, Guicci, Hermes and Louis Vuitton make their own watches in Switzerland.